Greenfields Communications > Expertise
Lucy Green is an experienced PR and marketing communications professional with more than 20 years’ UK and overseas experience in the business-to-business sector.
Working in the internet sector since 1999, Lucy was most recently managing the European PR and marketing operation at Nielsen//NetRatings. In 2004 she was promoted to Vice-President, expanding her responsibilities from PR and marketing to managing the Research and Analytics team and Product Marketing. Lucy started her work in the internet sector at internet audience measurement company Media Metrix, launching it in Europe with significant media coverage. Lucy developed the European PR and marketing strategy and recruited and managed a team across seven countries.
Previously, Lucy worked at branding consultancy New Solutions for five years building and marketing the consultancy, as well as working with key clients to help develop new service offerings. Lucy started her career at market research company Datamonitor, where she was responsible for creating a marketing operation to drive sales in the IT and financial services sector.
Educated at Emmanuel College, Cambridge, Lucy holds a MA Hons in History. She was awarded the CIM’s Diploma in Marketing in 1999, gaining the top score of her year in the SE region in the UK. She is a member of the Chartered Institute of PR and the Market Research Society. She is also a SFEDI certified business advisor.
Gabrielle Prior is an experienced researcher with more than 20 years market and social research experience in Australia, Europe and the UK. Gabrielle has worked in the internet sector since 1999.
Gabrielle is currently based near Melbourne, Australia where she works as a research consultant advising on a range of research projects, writing research reports, designing questionnaires and assisting with data for PR and marketing material.
Immediately prior to this Gabrielle was European Internet Analyst for Nielsen//NetRatings in the UK, where she specialised in developing PR ideas from research, managing journalist relationships and developing data-based marketing presentations, newsletters and writing research reports for sale.
Gabrielle has more than six years panel management experience in both FMCG and internet sectors gained at ACNielsen. She has extensive experience in a range of research operations and management tasks including panel building, panel management, research and questionnaire design, internet questionnaire programming, systems development, data analysis and report writing.
In addition to her wide ranging experience working in the FMCG and internet sector, she also has several years’ experience in health sector research. Gabrielle is a full member of the Market and Social Research Society of Australia.
UK Communications and Marketing Director
Nina has 10 years’ experience of working in communications. Formerly PR and marketing manager for the Chartered Institute of Public Relations (UK), she brings with her a detailed knowledge of the communications sector and the role that strategic communications plays in organisational success.
Nina’s contact book includes journalists at communications and business titles as well as the nationals. She also has invaluable diplomacy skills and relations with senior communicators and lobbyists working across sectors and for a variety of clients.
During her time at the CIPR, Nina was responsible for the organisation’s media relations, corporate communications and marketing functions. She is experienced in communicating complex information to a broad range of stakeholders and identifying and managing communications around potential organisational threats and opportunities, often at board level. Most recently she developed the CIPR’s first truly integrated communications strategy to strengthen its reputation and help deliver its business objectives.
Prior to working at the CIPR, Nina worked in the fashion industry for designers Issey Miyake London and Boyd (UK) across their international selling campaigns including London, Paris and Milan fashion weeks.
She is a member of the CIPR, is undertaking its continuous professional development programme and has a First Class Degree (BA (Hons) Media).
Germany and US Account Director
Corinna is a professional with almost 10 years international experience in PR. Having started her career working mainly in the UK and Germany she is now based in the US Corinna and expands Greenfield’s geographic reach into this important marketplace.
In 2005 she started to specialize in PR campaigns for market research companies in the US and DACH. Some of her recent/past clients include SSI (Survey Sampling International), IMS Research (now IHS), Screen Digest (now IHS), Lightspeed Research and GMI (Global Market Insite).
On the strength of that work she has built a strong base of media contacts in the research industry. She understands the industry and how to get research into the relevant media – not only industry titles but national and consumer press.
Corinna’s detailed knowledge of how the media works, how to generate top quality coverage, where and which news stories or features to place, has proven invaluable to clients. As well as managing media relations for clients she is also skilled in project management, securing speaker opportunities and event management at fairs, for press meetings or conferences.
Corinna started her PR career in 2003, in-house at Cleverlearn, an e-learning company in Germany and the Philippines. She worked in London from 2005 to 2009 at Tech PR agency OneChocolate Communications. She is now based in the Metro Atlanta (GA, USA) area.
Educated at the European University Viadrina in Frankfurt, Corinna holds a M.Sc. in Business Administration. Her major during her Masters was in Market Research. For her Master’s thesis she developed a PR-Strategy for Universities – as an empirical study.
Italy PR Consultant
With her strong background in press and other media, Silvia knows how to identify a good story to catch the eye of Italian journalists. She has excellent PR skills and experience having worked with a wide range of client companies. Before becoming a consultant Silvia worked in hi tech consumer and PC magazines. With Vogel Burda media group she managed magazine editorial and content, marketing and advertising. Her sector knowledge includes cooking, beauty and style, travel and health. Dividing her life between Toscane and Milan, Silvia has a full contact book that she has created over her 20 years of journalism and PR experience.
US Account Director
Wes Rogers brings experience in the Media, Mobile and Technology industries to the Greenfields team. His first class communication skills, coupled with a passion for technology from the internet to mobile, make him invaluable in developing and maintaining media relationships, pitching ideas and finding fresh angles for stories.
After working in the UK and Germany for many years, Wes returned to the US in early 2010 to work on US-campaigns as a PR and Business Development Consultant. His client base includes international internet and mobile start-ups that want to sell their products and services in the US marketplace. Having begun his career with a media start up in London, Wes became familiar with the publishing industry from the ground up in a business development role.
In these early days he was responsible for the regional launch of a nationwide entertainment title covering the UK. From the consumer press world he made a leap into B2B technology. As an account manager for Redbox he was working with clients such as HP and Canon Systems. At OneChocolate Communications Wes worked on accounts including Nokia and Gameloft, where he was responsible for opening new doors for growth in markets such as media streaming, voip and .com comparison shopping.
Wes is a graduate of the University of Georgia with a BBA in Marketing.
Spain PR Consultant
Based in Madrid, Silvia is a brand journalist with over 15 years’ expertise. She is focused on the generation of online and offline content for brands including press releases, blogs and opinion pieces. She specialises in the economy, marketing and advertising, developing PR and Social Media strategies for her Spanish clients.
Previously she worked for several media as Expansion, Finanzas.com, and El Periodico de la Publicidad. Her overall view of communication is completed with an international profile, having lived in France, New Zealand and Australia. She speaks Spanish, English and French.
Silvia holds a Degree in Journalism from the University of Navarra, Spain and a Masters in Advertising Media Management.
Spain PR Consultant
Rocío is an experienced journalist specialising in the food, beverage and retail sectors. During her 12 years’ experience she has contributed to numerous titles including Estrategias de Inversión, Kelisto.es and Qcom.es.
Following internships in various Spanish newspapers and magazines, including ABC de Sevilla and Agencia EFE, Rocio joined Europa Press as editor covering local news and economics. She then moved to the company’s HQ in Madrid, where she covered the food and beverage industry, retail, and consumer stories.
Educated at the University of Seville, Rocío has a Bachelors Degree in Journalism, as well as a Certificate in Marketing from the Andalusian Confederation of Entrepeneurs.
Stuart is an experienced public relations and corporate communications professional, with over 20 years agency and in-house experience in the UK and overseas.
He started his career with Paragon UK – which was a top 10 UK PR agency before it was acquired by Shandwick. He moved overseas in the 1990s to Hong Kong where he worked for The Rowland Company and was later a founding director of Ludgate Asia, which today is Weber Shandwick (Hong Kong). He has also worked for Porter Novelli in Abu Dhabi. He has experience across the full spectrum of PR disciplines including media relations, crisis communications, digital communications, issues management, internal communications, events and investor relations (including IPOs and financial reporting).
Stuart has excellent experience in the market research sector having worked with TNS at their London head office from 2006 to 2009. As the TNS Head of Global PR, he held overall responsibility for managing the global PR strategy. He had a reputation for driving new PR initiatives and was closely involved in the UK Custom business for which he introduced innovations and rationalisations that increased the volume and quality of media coverage. He supported specific TNS business units, such as the company’s Finance sector (for which he developed some international PR activity), the Automotive sector, the TNS access panels, and the TNS audience measurement business. He also worked closely with the TNS investor relations team on acquisition announcements and the company’s annual report, and was responsible for content of the CEO’s speeches.
A PR professional and journalist with 20 years’ experience, Kevin has across the board skills in researching, managing and launching bespoke campaigns, with his primary focus on technology, business-to-business and finance across all media. He has an insider’s knowledge of how the media works, the sorts of stories journalists are looking for, and how to pitch them.
Kevin started out as a journalist and producer in the UK and in Australia primarily covering business and finance, working quality media outlets including the BBC, Bloomberg Television, Associated Press, News Ltd, the Australian Broadcasting Corporation and Sky News, so it’s no surprise that he has an impressive track record of generating national coverage for our clients.
Kevin’s senior management experience has equipped him in making key editorial decisions on central issues such as story angles and components as well as the all-important allocation of resources. Other areas of specialisation include general news and sports.
Originally from Uzbekistan, Elena has lived and worked in the United States (Ohio and Washington DC), UK, Russia, Kazakhstan and Uzbekistan and has worked on projects in a number of countries in Central and Eastern Europe. Her experience ranges from market research and marketing communications to business consulting, international development and consumer protection. She speaks Russian and English and has basic knowledge of German, Turkish and is able to communicate in several Eastern European languages.
Elena has worked in a number of projects and client management positions, taught Consumer Policy at London Metropolitan University and Marketing Communications and Marketing Channels at Kazakhstan Institute of Management Economics and Strategic Research. Elena has a broad experience in consumer protection, including consumer research and mystery shopping, food labelling, standards, dispute resolution and financial services. She also worked on consulting assignments in several industries including FMCG and oil and gas industries.
Client-oriented and goal-driven, Elena employs her experience and creativity to more than fulfil her clients’ expectations.
Elena holds a BA in English language and literature from the University of Tashkent, Uzbekistan; Masters in Public Administration from the University of Toledo, USA and an MBA from the Judge Institute of Management Studies at Cambridge University. Currently Elena is based in Moscow.
Kathryn Murray-Bruce is an experienced marketing communications professional with 12 years’ UK and international experience across retail, corporate and wealth management sectors for some of the world’s largest banking groups, including Barclays, RBS and Lloyds.
Customer-focused and results-driven, Kathryn has the analytical and creative skills to deliver compelling communications underpinned by research and insight. She has a wealth of experience in devising and delivering strategic communications plans to meet key business priorities.
Leveraging her communications skills, Kathryn is also a freelance journalist and has written for a range of titles, from business-to-business publications such as Marketing Week to luxury lifestyle magazines Square Mile and Escapism, as well as for the Economist Intelligence Unit.
Educated at Durham University, Kathryn holds a BA Hons in Latin. She also has a master’s degree in International Marketing and a diploma in Multimedia Magazine Journalism. Kathryn is based in London and has a wide range of contacts across finance, marketing and journalism.
PR Director Health and Beauty
Mark Smith is a health and beauty PR specialist with more than 13 years’ experience in the sector. During this time he has worked across make-up, skincare, spa, haircare and personal grooming clients, for brands including Jessica Nails, Creative Nail Design, IMAN Cosmetics, Cosmetics a La Carte, White Glo toothpaste, Kerstin Florian, Professional Beauty and Temple Spa amongst others. Most recently he has worked for Organic Surge, Lash Perfect and Nougat London.
At the same time he has pursued a freelance writing career and is the published author of Henna Body Art (Haldane and Mason). He was also contributing editor on Celtic Body Art and Editor at Large of Warpaint Magazine for three years. Since then he has continued to freelance, writing for Professional Beauty, Professional Nails, Total Style, Where London and Spa Ireland. His writing now focuses on men’s grooming and spas, and he is currently Menu Editor at European Spa Magazine and contributes to The Spa Traveller, Spa Secrets, BA High Life and Men’s Fitness. He also has his own blog, ‘The Spa Man’, and speaks about the men’s grooming market at professional events.
Mark began his career in an in-house publicity and PR role working for ScreenFace, which provides professional make-up and special effects to the film, television and theatre industry.
Charlotte brings a decade’s worth of PR and communications experience both in the UK and internationally to Greenfields. Her work spans a variety of industries ranging from technology and professional services through to the charity sector.
Until 2008, Charlotte was at Head of Marketing at FreshMinds where she led the company through an extensive rebranding exercise as the company split its offerings into two distinct divisions, FreshMinds Research and FreshMinds Talent. While at FreshMinds, the company was twice named “Best Agency” at the Market Research Excellence and Effectiveness Awards. Prior to joining FreshMinds, Charlotte was Head of Marketing at the FTSE 100 technology company Autonomy. In addition to heading up the company’s marketing internationally, Charlotte played a key part in launching Autonomy’s consumer offering blinkx. In addition to her marketing experience, Charlotte offers a wealth of media skills gained at Firefly Communications when she represented a range of business to business and business to consumer clients including Motorola and MTV.
Charlotte’s main interest lies in helping companies to develop compelling positioning and articulate their offering to customers and the media. She has worked with numerous entrepreneurial companies and is well known for her ability to enable them to “punch above their weight” in terms of the profile they receive in the marketplace and media.
Educated at Selwyn College Cambridge, Charlotte holds an MA Hons in English.
Jennifer Russell has a M.A. (Hons) in English Literature and Psychology from the University of Glasgow. She has been a professional copywriter for over 20 years in both the publishing and advertising industries.
Jennifer started as a graduate trainee in the communications department at International NGO World Vision where she was trained in writing articles, bid proposals and newsletters. During this time she worked for several months in Lesotho and Botswana. Jennifer then moved to work in the marketing department of educational publishers Heinemann Educational (now Pearson) and finally trained as a Direct Response Advertising copywriter at the DM agency Brann.
At Greenfields Jennifer works on everything from white papers to conference presentations, blogs, articles, award entries to client newsletters and direct mail and social media. And everything in-between.
Jennifer is also the author of children’s and teen fiction, with two teen novels published by Scholastic and a series for 7-11 year olds published by Little Brown. Her books are published under the pen name ‘Jenny Smith’.
Mark Terry has been working creatively with brands for over 15 years. As Greenfields’ Creative Partner he runs a team of marketers and designers and developers helping clients understand, develop and deliver brand positioning.
He was previously Head Creative and Project Marketing Manager representing Mintel Group globally, operating across an in-house creative team, and larger marketing operation. Working on many diverse projects over eight years, the role involved a mix of strategic creative and project management. This included the planning, realisation and conceptual development of the umbrella group identity and its various products, as well as collectively with high-profile clients and corporate partners. Mintel became a Business Superbrand during his tenure.
Alongside numerous research agencies and B2B clients, Mark has worked with companies such as Barclays, Kraft, Nestlé, Pepsi, Sony, Wilkinson Sword and Unilever, and his creative work has been used and seen globally. He has been involved in product launches and exhibitions throughout Europe, the US and Australia/Asia-Pacific, and is experienced at managing multi-media projects. Mark also runs creative thinking days and can speak about external/internal branding or any related creative issues.
Mark has worked in London, Barcelona, Chicago and Belfast and has global contacts in media, print, production, film and music. Mark has a First Class Degree (BA Hons Media).
We have a highly experienced international team with a wide range of PR skills and sector specialisms including finance and financial services, business, tech, media, marketing, advertising, brands and communications.
Lucy Green, Managing Director of Greenfields Communications, will select those members of the team with the most appropriate skills and experience to work on your account.