Greenfields Communications > Expertise
Mark Terry has been working creatively with brands for over 15 years. As Greenfields’ Creative Partner he runs a team of marketers and designers and developers helping clients understand, develop and deliver brand positioning.
He was previously Head Creative and Project Marketing Manager representing Mintel Group globally, operating across an in-house creative team, and larger marketing operation. Working on many diverse projects over eight years, the role involved a mix of strategic creative and project management. This included the planning, realisation and conceptual development of the umbrella group identity and its various products, as well as collectively with high-profile clients and corporate partners. Mintel became a Business Superbrand during his tenure.
Alongside numerous research agencies and B2B clients, Mark has worked with companies such as Barclays, Kraft, Nestlé, Pepsi, Sony, Wilkinson Sword and Unilever, and his creative work has been used and seen globally. He has been involved in product launches and exhibitions throughout Europe, the US and Australia/Asia-Pacific, and is experienced at managing multi-media projects. Mark also runs creative thinking days and can speak about external/internal branding or any related creative issues.
Mark has worked in London, Barcelona, Chicago and Belfast and has global contacts in media, print, production, film and music. Mark has a First Class Degree (BA Hons Media).
Jennifer Russell has a M.A. (Hons) in English Literature and Psychology from the University of Glasgow. She has been a professional copywriter for over 20 years in both the publishing and advertising industries.
Jennifer started as a graduate trainee in the communications department at International NGO World Vision where she was trained in writing articles, bid proposals and newsletters. During this time she worked for several months in Lesotho and Botswana. Jennifer then moved to work in the marketing department of educational publishers Heinemann Educational (now Pearson) and finally trained as a Direct Response Advertising copywriter at the DM agency Brann.
At Greenfields Jennifer works on everything from white papers to conference presentations, blogs, articles, award entries to client newsletters and direct mail and social media. And everything in-between.
Jennifer is also the author of children’s and teen fiction, with two teen novels published by Scholastic and a series for 7-11 year olds published by Little Brown. Her books are published under the pen name ‘Jenny Smith’.
Charlotte brings a decade’s worth of PR and communications experience both in the UK and internationally to Greenfields. Her work spans a variety of industries ranging from technology and professional services through to the charity sector.
Until 2008, Charlotte was at Head of Marketing at FreshMinds where she led the company through an extensive rebranding exercise as the company split its offerings into two distinct divisions, FreshMinds Research and FreshMinds Talent. While at FreshMinds, the company was twice named “Best Agency” at the Market Research Excellence and Effectiveness Awards. Prior to joining FreshMinds, Charlotte was Head of Marketing at the FTSE 100 technology company Autonomy. In addition to heading up the company’s marketing internationally, Charlotte played a key part in launching Autonomy’s consumer offering blinkx. In addition to her marketing experience, Charlotte offers a wealth of media skills gained at Firefly Communications when she represented a range of business to business and business to consumer clients including Motorola and MTV.
Charlotte’s main interest lies in helping companies to develop compelling positioning and articulate their offering to customers and the media. She has worked with numerous entrepreneurial companies and is well known for her ability to enable them to “punch above their weight” in terms of the profile they receive in the marketplace and media.
Educated at Selwyn College Cambridge, Charlotte holds an MA Hons in English.
PR Director Health and Beauty
Mark Smith is a health and beauty PR specialist with more than 13 years‘ experience in the sector. During this time he has worked across make-up, skincare, spa, haircare and personal grooming clients, for brands including Jessica Nails, Creative Nail Design, IMAN Cosmetics, Cosmetics a La Carte, White Glo toothpaste, Kerstin Florian, Professional Beauty and Temple Spa amongst others. Most recently he has worked for Organic Surge, Lash Perfect and Nougat London.
At the same time he has pursued a freelance writing career and is the published author of Henna Body Art (Haldane and Mason). He was also contributing editor on Celtic Body Art and Editor at Large of Warpaint Magazine for three years. Since then he has continued to freelance, writing for Professional Beauty, Professional Nails, Total Style, Where London and Spa Ireland. His writing now focuses on men’s grooming and spas, and he is currently Menu Editor at European Spa Magazine and contributes to The Spa Traveller, Spa Secrets, BA High Life and Men’s Fitness. He also has his own blog, ‚The Spa Man‘, and speaks about the men’s grooming market at professional events.
Mark began his career in an in-house publicity and PR role working for ScreenFace, which provides professional make-up and special effects to the film, television and theatre industry.
Kathryn Murray-Bruce is an experienced marketing communications professional with 12 years’ UK and international experience across retail, corporate and wealth management sectors for some of the world’s largest banking groups, including Barclays, RBS and Lloyds.
Customer-focused and results-driven, Kathryn has the analytical and creative skills to deliver compelling communications underpinned by research and insight. She has a wealth of experience in devising and delivering strategic communications plans to meet key business priorities.
Leveraging her communications skills, Kathryn is also a freelance journalist and has written for a range of titles, from business-to-business publications such as Marketing Week to luxury lifestyle magazines Square Mile and Escapism, as well as for the Economist Intelligence Unit.
Educated at Durham University, Kathryn holds a BA Hons in Latin. She also has a master’s degree in International Marketing and a diploma in Multimedia Magazine Journalism. Kathryn is based in London and has a wide range of contacts across finance, marketing and journalism.
Originally from Uzbekistan, Elena has lived and worked in the United States (Ohio and Washington DC), UK, Russia, Kazakhstan and Uzbekistan and has worked on projects in a number of countries in Central and Eastern Europe. Her experience ranges from market research and marketing communications to business consulting, international development and consumer protection. She speaks Russian and English and has basic knowledge of German, Turkish and is able to communicate in several Eastern European languages.
Elena has worked in a number of projects and client management positions, taught Consumer Policy at London Metropolitan University and Marketing Communications and Marketing Channels at Kazakhstan Institute of Management Economics and Strategic Research. Elena has a broad experience in consumer protection, including consumer research and mystery shopping, food labelling, standards, dispute resolution and financial services. She also worked on consulting assignments in several industries including FMCG and oil and gas industries.
Client-oriented and goal-driven, Elena employs her experience and creativity to more than fulfil her clients’ expectations.
Elena holds a BA in English language and literature from the University of Tashkent, Uzbekistan; Masters in Public Administration from the University of Toledo, USA and an MBA from the Judge Institute of Management Studies at Cambridge University. Currently Elena is based in Moscow.
A PR professional and journalist with 20 years’ experience, Kevin has across the board skills in researching, managing and launching bespoke campaigns, with his primary focus on technology, business-to-business and finance across all media. He has an insider’s knowledge of how the media works, the sorts of stories journalists are looking for, and how to pitch them.
Kevin started out as a journalist and producer in the UK and in Australia primarily covering business and finance, working quality media outlets including the BBC, Bloomberg Television, Associated Press, News Ltd, the Australian Broadcasting Corporation and Sky News, so it’s no surprise that he has an impressive track record of generating national coverage for our clients.
Kevin’s senior management experience has equipped him in making key editorial decisions on central issues such as story angles and components as well as the all-important allocation of resources. Other areas of specialisation include general news and sports.
Stuart is an experienced public relations and corporate communications professional, with over 20 years agency and in-house experience in the UK and overseas.
He started his career with Paragon UK – which was a top 10 UK PR agency before it was acquired by Shandwick. He moved overseas in the 1990s to Hong Kong where he worked for The Rowland Company and was later a founding director of Ludgate Asia, which today is Weber Shandwick (Hong Kong). He has also worked for Porter Novelli in Abu Dhabi. He has experience across the full spectrum of PR disciplines including media relations, crisis communications, digital communications, issues management, internal communications, events and investor relations (including IPOs and financial reporting).
Stuart has excellent experience in the market research sector having worked with TNS at their London head office from 2006 to 2009. As the TNS Head of Global PR, he held overall responsibility for managing the global PR strategy. He had a reputation for driving new PR initiatives and was closely involved in the UK Custom business for which he introduced innovations and rationalisations that increased the volume and quality of media coverage. He supported specific TNS business units, such as the company’s Finance sector (for which he developed some international PR activity), the Automotive sector, the TNS access panels, and the TNS audience measurement business. He also worked closely with the TNS investor relations team on acquisition announcements and the company’s annual report, and was responsible for content of the CEO’s speeches.
Spain PR Consultant
Rocío is an experienced journalist specialising in the food, beverage and retail sectors. During her 12 years’ experience she has contributed to numerous titles including Estrategias de Inversión, Kelisto.es and Qcom.es.
Following internships in various Spanish newspapers and magazines, including ABC de Sevilla and Agencia EFE, Rocio joined Europa Press as editor covering local news and economics. She then moved to the company’s HQ in Madrid, where she covered the food and beverage industry, retail, and consumer stories.
Educated at the University of Seville, Rocío has a Bachelors Degree in Journalism, as well as a Certificate in Marketing from the Andalusian Confederation of Entrepeneurs.
Spain PR Consultant
Based in Madrid, Silvia is a brand journalist with over 15 years’ expertise. She is focused on the generation of online and offline content for brands including press releases, blogs and opinion pieces. She specialises in the economy, marketing and advertising, developing PR and Social Media strategies for her Spanish clients.
Previously she worked for several media as Expansion, Finanzas.com, and El Periodico de la Publicidad. Her overall view of communication is completed with an international profile, having lived in France, New Zealand and Australia. She speaks Spanish, English and French.
Silvia holds a Degree in Journalism from the University of Navarra, Spain and a Masters in Advertising Media Management.
US Account Director
Wes Rogers brings more than seven years account management experience to Greenfields. He started working in PR in 2008. His experience lies in the Media, Mobile and Technology industries where his first class communication skills, coupled with a passion for technology from the internet to mobile, make him invaluable in developing and maintaining media relationships, pitching ideas and finding fresh angles for stories.
After working in the UK and Germany for many years, Wes returned to the US in early 2010 to work on US-campaigns as a PR and Business Development Consultant. His client base includes international internet and mobile start ups that want to sell their products and services in the US marketplace. Having begun his career with a media start up in London, Wes became familiar with the publishing industry from the ground up in a business development role.
In these early days he was responsible for the regional launch of a nationwide entertainment title covering the UK. From the consumer press world he made a leap into B2B technology. As an account manager for Redbox he was working with clients such as HP and Canon Systems. Wes joined OneChocolate Communications in 2008, whose roster list included Nokia and Gameloft, where he was responsible for opening new doors for growth in markets such as media streaming, voip and .com comparison shopping.
Wes is a graduate of the University of Georgia with a BBA in Marketing.
Germany and US Account Director
Corinna Rogers ist eine PR-Expertin mit fast 10 Jahren Erfahrung in internationaler PR. Nachdem sie den ersten Teil ihrer Karriere in Großbritannien und Deutschland verbrachte, arbeitet sie in den USA und erweitert somit die Ausrichtung Greenfields in diesem wichtigen geographischen Markt.
Seit 2005 spezialisiert sich Corinna Rogers unter anderem auf PR-Kampagnen für Marktforschungsfirmen in DACH und den USA. Zu ihren aktuellen sowie ehemaligen Kunden zählen beispielsweise SSI (Survey Sampling International), IMS Research (now IHS), Screen Digest (now IHS), Lightspeed Research and GMI (Global Market Insite).
Auf der Basis ihrer Arbeit konnte sich Corinna Rogers eine beeindruckende Kontaktliste in den Medien und in der Branche aufbauen. Sie kennt die Branche und weiß daher, wie Marktforschung in den relevanten Zielmedien untergebracht werden kann – und zwar nicht nur in Branchenmedien, sondern auch in Tageszeitungen und Verbrauchermedien.
Das detaillierte Wissen von Corinna Rogers, wie man Qualitätsclippings in Deutschland, Österreich und der Schweiz sowie in den USA generiert und mit welchen Inhalten, hat sich als wertvoll für Kunden erwiesen. Neben klassischen Media Relations ist sie außerdem geübt darin Projekte zu managen, Speaker Opportunities zu sichern und die Presse bei Veranstaltungen, Konferenzen, Messen etc. zu betreuen.
Corinna Rogers fing ihre Karriere 2003 in-house beim E-learning Anbieter Cleverlearn an und arbeitete für das Unternehmen in Deutschland und auf den Philippinen. Von 2005 bis 2009 arbeitet sie in der Londoner Tech PR-Agentur OneChocolate Communications. Sie ist nun in der Metro Atlanta- Gegend (GA, USA) tätig.
Ihre Ausbildung erfuhr sie an der Europa Universität Viadrina in Frankfurt. Dort machte sie ihren BA und M.Sc. in International Business Administration. Ihre Spezialisierung lag im Bereich Public Relations und Marketing. Für ihren Master entwickelte sie eine PR-Strategie für Universitäten – als empirische Studie.
UK Communications and Marketing Director
Nina has nearly 10 years‘ experience of working in communications. Formerly PR and marketing manager for the Chartered Institute of Public Relations (UK), she brings with her a detailed knowledge of the communications sector and the role that strategic communications plays in organisational success.
Nina’s contact book includes journalists at communications and business titles as well as the nationals. She also has invaluable diplomacy skills and relations with senior communicators and lobbyists working across sectors and for a variety of clients.
During her time at the CIPR, Nina was responsible for the organisation’s media relations, corporate communications and marketing functions. She is experienced in communicating complex information to a broad range of stakeholders and identifying and managing communications around potential organisational threats and opportunities, often at board level. Most recently she developed the CIPR’s first truly integrated communications strategy to strengthen its reputation and help deliver its business objectives.
Prior to working at the CIPR, Nina worked in the fashion industry for designers Issey Miyake London and Boyd (UK) across their international selling campaigns including London, Paris and Milan fashion weeks.
She is a member of the CIPR, is undertaking its continuous professional development programme and has a First Class Degree (BA (Hons) Media).
Gabrielle Prior is an experienced researcher with more than 15 years market and social research experience in Australia, Europe and the UK. Gabrielle has worked in the internet sector since 1999.
Gabrielle is currently based near Melbourne, Australia where she works as a research consultant advising on a range of research projects, designing and programming questionnaires, writing research reports for sale, and assisting with data for PR and marketing material.
Immediately prior to this Gabrielle was European Internet Analyst for Nielsen//NetRatings in the UK, where she specialised in developing PR ideas from research, managing journalist relationships and developing data-based marketing presentations, newsletters and writing research reports for sale.
Gabrielle has more than six years panel management experience in both FMCG and internet sectors gained at ACNielsen. She has extensive experience in a range of research operations and management tasks including panel building, panel management, research and questionnaire design, internet questionnaire programming, systems development, data analysis and report writing.
In addition to her wide ranging experience working in the FMCG and internet sector, she also has several years’ experience in health sector research. Gabrielle is a full member of the Market and Social Research Society of Australia, and an associate member of the Public Relations Institute of Australia.
Lucy Green ist eine erfahrene PR und Marketingkommunikationsexpertin mit mehr als 15 Jahren Expertise im B2B-Bereich in Großbritannien und darüber hinaus.
Seit 1999 in der Internetbranche tätig, hatte Lucy Green vor Greenfields die Position als PR und Marketing Operations für Europa bei Nielsen//NetRatings inne. 2004 wurde sie zur Vizepräsidentin ernannt. Ihr Aufgabenbereich erweiterte sich – neben PR und Marketing war sie für das Forschungs- und Analyseteam und das Produktmarketing zuständig. Lucy Green war zuvor beim Internet Audience Measurement Unternehmen Media Metrix angestellt. Dieses lancierte sie in Europa mit Hilfe von einflußreichen Clippings. Sie entwickelte die europäische PR- und Marketingstrategie, stellte ein Team in sieben Ländern auf und managte es.
Davor arbeitet Lucy Green fünf Jahre bei der Branding Beratungsfirma New Solutions. Sie baute das Unternehmen auf und half bei der Vermarktung, indem sie mit wichtigen Kunden zusammenarbeitete, um neue Dienstleistungsangebote zu entwickeln. Lucy Green begann ihre Karriere bei dem Marktforschungsunternehmen Datamonitor. Dort war sie für die Marketingoperations zuständig, die Verkäufe im Bereich IT und Finanzen voranbrachten.
Ihre Ausbildung erfuhr sie am Emmanuel College, Cambridge. Lucy Green hat eine MA Hons in Geschichte. 1999 wurde sie mit dem CIM’s Diploma in Marketing ausgezeichnet. Sie erreichte die beste Punktzahl ihres Jahrgangs in der Süd-Ost Region Englands. Sie ist ein Mitglied des Chartered Institute of PR und der Market Research Society. Außerdem ist sie eine SFEDI-zertifizierte Geschäftberaterin.
Italy PR Consultant
With her strong background in press and other media, Silvia knows how to identify a good story to catch the eye of Italian journalists. She has excellent PR skills and experience having worked with a wide range of client companies. Before becoming a consultant Silvia worked in hi tech consumer and PC magazines. With Vogel Burda media group she managed magazine editorial and content, marketing and advertising. Her sector knowledge includes cooking, beauty and style, travel and health. Dividing her life between Toscane and Milan, Silvia has a full contact book that she has created over her 20 years of journalism and PR experience.
Juan Carlos Milena
Spain PR Consultant
Juan Carlos Milena
Juan Carlos has been working in corporate communication and public relations for twelve years. He has unrivalled knowledge of the Spanish media in terms of technologies, economics and innovations. In recent years he has specialized in digital identity management in many different companies from technological to entertainment, retail and other high consumption markets. As consumer and trade marketing correspondent he was a largely responsible for the growth of the Microsoft portal website (mns.com) in Spain. He’s a member of AERCO, Community Managers Association in Spain, acts as an adviser for Asociación de jóvenes empresarios and is active in promoting social media in Spain.
Juan Carlos has a Bachelor Degree in Journalism and is a specialist in Project Management, Crisis Communication, Spokesperson Training and Social Network Management.
A recent graduate of Sussex University, Paul has already undertaken a wide range of learning assignments that have given him a sound grounding in public relations and public affairs. He has developed his excellent research, copywriting and monitoring skills at prestigious organisations including YouGov, Bell Pottinger and the BBC.
Paul backs up his innovative ideas and enthusiasm with excellent communications and administrative skills. His latest project before joining Greenfields was Brighton University’s drive to attract external funding and relationships with business.
Wir arbeiten mit einem erfahrenen, internationalen Team, das eine große Reichweite an PR-Erfahrung und Branchenkenntnissen, z.B. in Finanzen, Wirtschaft, Technologie, Pharmazie, Media, Marketing, Werbung, Brands und Kommunikation besitzt.
Lucy Green, Geschäftsführerin von Greenfields Communications sucht die entsprechenden Team-Mitglieder mit den passenden Kenntnissen und Erfahrungen aus, um für Sie zu arbeiten.